Real estate agents perform the difficult task of transitioning properties between two parties. In this world of Internet connectivity, many homebuyers see an opportunity to buy a home without the help of an agent. The reality is that homebuyers need agents more so than they did before. It’s the agent’s responsibility to guide the buyer through a successful transaction. Explore these tips for agents and how they can effectively communicate with homebuyers throughout the process
Convey That You’re on the Buyer’s Side
Establishing trust between the buyer’s agent and the homebuyer is one of the biggest hurdles at first. Explain your role within the real-estate world. Most people don’t realize that there’s a stark difference between buyer’s and seller’s agents. Because you’re only looking out for the buyer’s needs, many people tend to relax as they learn more about your potential services.
Another detail that should be addressed is payment. Realtor reminds all homebuyers that it’s the seller’s job to pay for both agents. Homebuyers won’t pay for any services during the search-and-purchasing process.
Provide a Written List of To-Do Items
There are dozens of steps associated with a home purchase. Discussing them with your clients, however, isn’t always the best communication method. It can be overwhelming.
Type out a basic list with every step carefully spelled out on paper. You might format it like a checklist with boxes to check off as the process moves forward. The clients will know what is coming up on the schedule, which decreases the number of delays and confusion.
Alternatively, email this list to the homebuyers. They may want to carry it with them as a PDF file. This visual aid helps everyone stay on top of a pending sale.
Be Ready to Listen
Every client will have unique needs that he or she needs to convey to you. To effectively communicate, you must also be a good listener. Ask if there are any questions about a current discussion. Don’t hurry along a conversation. When the clients know that you’re listening, they’ll extend you the same courtesy.
There may be important information during these listening sessions. The homebuyer may need a handicap-accessible front door or a property close to a particular school, for instance.
Offer Several Communication Pathways
The Balance reports that communication is greatly enhanced when the agent offers several pathways. Offer the clients your cellphone number, email, and social media handles. Everyone has a communication pathway that they prefer, such as texts over email.
If one pathway isn’t working for the client, they feel comforted with the alternatives too. You may be with another client when the other homebuyer calls, for example. They can send you an email about their query, which moves the communication forward. No one should feel left out when it comes to working toward a home purchase.
Remember Your Advisory Role
Without an agent’s assistance, homebuyers would have a full-time job of working with banks, inspectors and insurance carriers states the Washington Post. Remind your clients about the other tasks associated with a pending sale.
Discuss their banking choice and mortgage options. Although you aren’t a lender, you can offer an expert opinion so that the clients receive the best loan for their circumstances. Speak about home inspections and expectations from the report. All of this information is brand new to the homebuyers. Your advice is invaluable to their experience.
Purchasing a home won’t become easier as time goes by. Buyer’s agents will always be needed in the industry. Keep up the hard work as you refine your communication techniques. Homebuyers will soon understand the importance of your position.
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